Sabinsa has sent a cease & desist letter to Applied Food Sciences (AFS) for  making claims of high levels of natural vitamin C in AFS’s branded amla (Emblica officinalis) extract.   The letter states that AFS’s representations that the product contains 25% vitamin C derived from amla (which is not technically possible) “mislead and deceive consumers and constitute unfair competition and false advertising under applicable law.”   As Sabinsa reminded the industry in June, research has confirm...